Metropolitan Housing, Aldgate Place
What we did
Metropolitan, the UK’s leading shared-ownership and affordable housing developer, asked Canvas to produce an engaging promotional film for their latest development in Aldgate, London.
Metropolitan were keen to move away from a conventional ‘fly-through’ video of their properties and wanted an engaging film to highlight the huge lifestyle benefits of their centrally located apartments.
We came up with the concept of a loose day-in-the-life of a typical buyer. The film follows a fictional ‘couple’ going about their day, from morning till late evening; including the work commute, travelling across London, shopping, post-work drinks, gym session, romantic dinner and late night stroll on the roof terrace. Motion graphics were used to complement the narrative and reinforce the key design features and lifestyle benefits of the property and surrounding areas.